The true power of BTL advertising lies in its communication via non-structured media. This freedom to push the limits on creativity has resulted in our unique specialization of BTL innovations, in which every component works in synergy, to optimize the very first encounter between product and customer. This First Moment of Truth is the start of a real relationship between the customer and your brand. Using 360-degree design strategies to support marketing plans, we help our clients to STOP and HOLD the shopper enroute to the checkout counter, to then capture the CLOSE, where the buying decision is secured.